We believe great software should feel calm, not clever.
Aurora started with a simple frustration: the tools teams relied on every day demanded more attention than the work itself. We build the opposite.
“We don’t ship features to win demos. We ship them so a designer in Lagos or a PM in Porto ends the day a little less tired.”
Milestones
- 2019A weekend prototype
Aurora begins as a side project — a faster way to ship internal dashboards without fighting the front end.
- 2021Seed round
A $4.5M seed led by Meridian Ventures turns the prototype into a product — and a team of nine.
- 2023Aurora 2.0
A rebuilt editor, live theming, and multiplayer editing bring in the first 1,000 paying teams.
- 2025Series B
$32M to go deeper on the platform, open the Lisbon hub, and keep the free tier generous.
- 20264,000 teams and counting
Aurora powers products at startups and public companies in 60 countries.
Story
darkMission statement, stats row, founder quote, and a milestone timeline.